How to Start an Online Boutique (Complete Guide)

According to Statista, Global retail e-commerce sales would be $4.5 trillion by 2021. So, this could be the right time to get your boutique online. I have a written a complete and easy guide to help you create an online store on your own. This post will help you know how to start an online boutique in just 3 simple steps and the legal documentation you might need to have. 

Starting an online boutique is not as complex as you think. You can make an online boutique in few minutes. Legal documents needed for online boutiques are similar to one needed in brick and mortar.

​Our winner- ​ 

How much does it cost to start an online boutique/store?

Here are the basic costs associated with building an online boutique using Shopify–

• Purchasing a domain - $10-$14 per year ​(based on the TLD you choose)
• Subscribing to a Shopify plan – from $29 to $299 per month (based on ​the plan you choose).

Other than these, you will have to pay a fixed percentage of the payments made by credit cards and external payment gateways. The percentage varies depending on your chosen plan.

However, there is a 14-day free trial to help you try out the Shopify features. We suggest you get started with the trial and upgrade to a premium plan later on. 

Now that you know about the quick info, let's get started with our guide on How to start an online boutique.

Step-1 Choose a catchy name for your boutique

When you are finding a name for your fashion boutique make sure it is-

Brandable and Short- A good store name will help you develop your brand (which is essential if you are looking for a long term business). A short domain name helps you rank better in the search engines. You boutique name should be unique and remarkable, so that people can get back to your store easily.

Relevant but specific- If you are opening a car website and your domain name is something like ABCvehicles.com, it might not be the best choice. Now, if you go for ABC-cars.com it would be more specific and absolutely relevant, your audience would be able to know about your site. However, it you have to choose from relevancy and brand, go for brand.

Now that you know a good store name for your business, its time to get started with the 3-step online boutique building.​ CLICK ON THE ICONS BELOW FOR STEP-1,2 AND 3. 

Next step for starting your online clothing boutique is deciding a product supplier. Here are the two structures for managing product supplies for your web-store.

• Get the products from wholesale, but this would require you to maintain a stock inventory.
• Or to get the products directly shipped from wholesale to customer (known as dropshipping)

What is Drop-shipping? 

A process where the wholesaler directly transports the boutique-items to customer is called drop shipping. It is said to be a better choice than inventory, especially for those who are just starting up with an online boutique. This system requires no upfront and the product details are provided by the wholesaler. You can add your own profit on the provided details and add the item.

What is Inventory? 

Inventory would require you to store the items shipped by the wholesaler and package/ship the items on your own. Setup a wholesale account along with a complete credit application. You will also need a warehouse/storage space for the shipped items. Obviously, there would be multiple people (Staff) for managing the process, so you have to get an EIN number (all legal documentation is mentioned in the end of this post). Don’t forget to get your products insure. This structure is good for those with excessive funding. Good thing about this inventory is that your products won’t be out in the open and your competitors won’t be able to copy it.

Drop-shipping vs Inventory: Which one should I go with? 

If you select inventory you need to maintain the stock and storage area. The risk is greater as you cannot possibly know what is going to sell. On the contrary, choosing drop shipping will make the shipment easier, and you won’t need an upfront payment. Additionally, you can use Oberlo app and easily transport the product details to your shopify store.

Unless you create your products, you don’t require putting up an inventory for your boutique clothing. Shopify offers drop shipping using Oberlo services. I would recommend every beginner to use a drop shipping for their online boutique. This will let you test more niche items and save you the hassle (and stress) of managing an inventory. You have to do everything from shipment and returns to staff management and additional documentation in case of inventory.

Nevertheless, if you decide to store clothing and accessories, adding insurance to it would be the right choice. Also, Inventory clothing will need you to properly investigate your whole sale supplier. Check the manufacturer details and access the brand reputation of your supplier. You can find it via their offline audience, or through BBB+, Google reviews and online pages.

Step-3 Signing up for your Clothing store

Shopify makes it very easy to sign up and build an online boutique. You just need to visit their website and click the “Get Started” button. Click on the below image and start the limited boutique trial. 

Provide your email address, a password, and your desired store name. Once you have provided the necessary information, click “Create your store.”

The next page will ask you whether you are already selling and your current revenue numbers. Choose the appropriate answers and click “Next.” Provide your name, address, phone number, etc. on the following page.

Lastly, click “Enter my store” to finish the registration process. This will take you to your Shopify dashboard.

You can manage your products, customers, orders, analytics, discounts, apps, and various store settings from the dashboard.

Our next task is to add products to the store.

Adding Products and Details

You will find an “Add product” product button on your dashboard. Alternatively, you can go to the Products menu and click “Add Product.” Click the button, and you will be taken to a page like the following –

First of all, there are two dedicated sections to provide the product title and description. Below, you can upload the product images. You can drag-and-drop the images to rearrange their position.

Next, you will find options to set the price, define the SKU, and configure the shipping options for this product. You can create different varieties of the product from the “Variants” section.

“Search Engine Listing Preview” enables you to edit the title, meta description, and URL to help you get better ranking on the search engine result pages.

​The right sidebar enables you to schedule the product to be published at a future date, define the product type, and choose the vendor.

There is another option to add the product to a collection so that the customers can easily find relevant products. You can create new collections from the Products > Collections page.

Once you have provided the necessary information, click “Save” to add the product to your ecommerce website. Repeat the same process to add more products you want to sell online. You can manage your products from the Products > All Products page.

Alternatively you can use Oberlo app for adding products. This app helps transport the product details directly from the wholesaler page to your shopify store. You can then change the pricing and other details as you want.

Step 4: Designing your Online boutique for brand aesthetic 

Once you have signed up on Shopify, all you need to do is design your boutique. You can easily find a good template for your online boutique. Giving your store a god aesthetic is important for building your brand reputation, trustworthiness and improving user experience. You can add a beautiful free or paid theme in few clicks.

Choosing a Theme for Your Shopify Store

First of all, you need to select a theme. Go to Online Store > Themes to change the default theme. Shopify offers both free and premium themes. You can check out the available styles for the free themes and use any of these in your store.

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On the other hand, premium Shopify themes offer professional designs with better code quality, premium support, and lots of additional features. There is a dedicated feature to let you try any premium theme in your store. Make sure you are checking out the user reviews before choosing a premium theme.

Getting a Domain Name

You will need a domain name for your ecommerce website to sell online. Shopify offers two ways to get the domain –

• You can purchase the domain from Shopify, or
• Purchase the domain from Namecheap (or any other domain registrar) and connect it to your store.

To purchase the domain from Shopify, go to Online Store > Domains, and click the “Buy new domain” button. In the next page, type your desired domain name. Shopify will show the available names as you type. Click the “Buy” button, and it will take you to the checkout page.

If you already have a domain purchased from elsewhere, here’s how to connect an existing domain to your Shopify store.

Creating a logo 

Web-store logo is an important aspect and you should take care of this part before launching your boutique.You can use a Shopify based free logo maker to create a personalized logo. Hatchful is a free tool for designing a creative boutique logo from hundreds of pre-made templates.

Simply go to Hatchful and click on “Get started” button. Choose your business space, template style, Boutique name and the place where you will use the logo. Once you select these options, you will see a few stunning logos on your screen. These logos are totally customizable and can be used for any type of online store.

Adding Posts/Pages

Shopify enables you to add blog posts or pages to your e-commerce website. Go to Online Store > Blog posts to create a new post. You can provide the title, description, set a featured image, add an excerpt, and edit the meta information for SEO purpose.

To add a new page, go to Online Store > Pages, and click “Add page.” You will find separate fields to provide the title, description, choose a template, schedule the page, and edit the meta content for your page.

Create or Edit menu

Shopify will automatically create the basic menus for your store. You can manage these menus or create a new menu from the Online Store > Navigation page.

Step 5: Configuring final settings for your boutique

So far, we have created the store, added some products, and taken care of the basic settings. Now you are ready to handle the final settings and open your ecommerce website to the public. Tap the “Settings” icon located at the bottom-left corner of your dashboard to access the settings options.

Managing the Payment Gateway

Shopify supports various payment gateways including credit cards, PayPal, Amazon Pay, QuickPay, bank deposit, cash on delivery, and so on. You can configure the payment gateways from the “Payment” section from the settings page.

When choosing a payment gateway, make sure you are taking note of the associated charges according to your plan.

Setting Up the Tax and Shipping Options

The Settings page offers dedicated sections to help you set up the taxes and shipping options for your online boutique.

In the Taxes page, you can ensure that the taxes are included in the price, enable taxes on shipping rate, and use the EU digital goods VAT tax rates.

​In Shipping, you can edit the shipper address, add shipping zones with different shipping costs for each zone, define the size and weight of your packages, enable third-party shipping, and manage the dropshipping and fulfillment services.

​Congratulations! your online store is live now.

But before you start selling online, you might need some legal documentation for your store.                                      

​Legal documentation-

Setting a boutique online is similar to setting an offline boutique. You need to decide a structure for your online shop, i.e., whether it is LLC or LLP.

Employer identification number

Once you have selected a structure, you would need to get an EIN (employer identification number) this is your registered id for taxation purpose. However, if you have an LLC company with you as a sole proprietor or don’t have any employee, an EIN would not be necessary, and your social security number could do taxation.

If you are not sure whether or not you need an EIN, read this post.

Sellers permit

Seller permit or resale license or wholesale permit is required for any business selling merchandise to multiple states. In some states, a sales tax ID will be necessary too for paying quarterly sales tax. You state business department will help you know all the requirements.

Fictitious business name via local newspaper

If you are using a name different than the owner’s name or different from the legal name used, then it is said to be a DBA- doing business as. In that case, you need to file a fictitious business name.

The only reason I suggest users from not using a free alternative is the low amount of commission it offers. Unlike a brick and mortar, these free platforms provide you lesser flexibility. Instead of having all of your income, it gives you a commission for every sale. For instance, Zindigo is a free platform for opening an online store but will provide 40% commission on every sale through your shop. Similarly, Personal shopper offers 5% and Fibie & Clo 15% only. 

Final Words

While it used to be a lot more difficult to sell online, user-friendly platforms like Shopify has made it a lot easier to create online store for anyone. I hope this step-by-step tutorial on how to start an online store has provided you with some clear directions to get started with your online fashion boutique.

Here are some other resources to get going- 

• Doing the basic SEO on your eCommerce store
• How to get your first sale on your online store